16 min read

Most organizational culture work begins with a problem — high turnover, toxic team dynamics, a disengagement crisis — and asks what is broken and how to fix it. That framing is legitimate, but it is incomplete. Fixing what is broken returns an organization to baseline. Building a genuinely positive culture takes it somewhere different: to the conditions where people consistently perform at their best, where resilience is the norm rather than the exception, and where the organization generates the kind of human energy that compounds over time into durable competitive advantage. The distinction between removing dysfunction and actively building flourishing is the central insight of positive organizational culture — and the evidence for its impact is rigorous and growing.

According to Gallup's 2023 State of the Global Workplace report, low employee engagement costs the global economy $8.8 trillion annually — equivalent to 9% of global GDP. This article explores what positive organizational culture actually means, what the research says about building it, and how organizations at varying stages of development can move from fixing problems to enabling greatness. The frameworks here draw on positive organizational scholarship, psychological safety research, strengths-based practice, and the evidence base from organizations that have built genuinely positive cultures at scale.

Related reading: Building Organizational Culture: Strategies for a Unified and Productive Workforce | Changing Organizational Culture: Strategies for Effective Transformation | Improving Organizational Culture: Practical Strategies for Effective Change

Defining Positive Culture Through Positive Organizational Scholarship

Key Takeaways

  • Gallup's 2023 State of the Global Workplace report estimates that low employee engagement costs the global economy $8.8 trillion annually — equivalent to 9% of global GDP — underscoring why positive culture is a financial imperative, not a soft aspiration.
  • Kim Cameron's research at the University of Michigan Ross School of Business found that organizations practicing positive leadership strategies outperformed control groups by 30–40% on key financial and operational metrics including profitability, productivity, and customer satisfaction.
  • The Great Place to Work Institute, which evaluates over 10,000 organizations globally, consistently finds that companies on the Fortune 100 Best Companies to Work For list outperform the broader stock market by a factor of 2–3x over long periods.
  • Google's Project Aristotle, studying hundreds of internal teams, identified psychological safety — Amy Edmondson's concept — as the single most important predictor of team effectiveness, more predictive than talent, experience, or resources.

Positive organizational culture is not simply the absence of a toxic culture. It is an affirmative state defined by the active presence of conditions that enable human beings and organizations to flourish. This distinction matters enormously for practitioners, because fixing what is broken and building what enables greatness are fundamentally different endeavors requiring different frameworks, different investments, and different leadership behaviors.

The academic discipline of positive organizational scholarship (POS), developed at the University of Michigan's Ross School of Business beginning in the early 2000s, provides the theoretical foundation for positive organizational culture. POS studies what makes organizations and individuals flourish — focusing on positive deviance (performance that dramatically exceeds the norm in positive ways), strengths, vitality, meaning, and resilience — rather than on dysfunction, deficit, and problems.

Researchers Kim Cameron, Jane Dutton, Robert Quinn, and their colleagues established that organizations in which positive states predominate — where relationships are characterized by energy rather than depletion, where meaning is experienced rather than merely assigned, and where strengths are amplified rather than weaknesses corrected — consistently outperform their peers on financial, operational, and human outcomes. This is not a soft claim about employee satisfaction. It is a hard claim about organizational performance, supported by decades of rigorous research.

For the foundational framework on which positive culture builds, see our guide on organizational culture.

Psychological Safety: The Non-Negotiable Foundation

Amy Edmondson's research on psychological safety is arguably the most important organizational behavior research of the last two decades. Psychological safety — the shared belief among team members that the team is safe for interpersonal risk-taking — is not a feel-good cultural amenity. It is the foundation of learning, innovation, and authentic contribution. Google's Project Aristotle, which studied hundreds of teams to identify what made the best ones different, found that psychological safety was the single most important predictor of team effectiveness — more important than talent, experience, or organizational resources.

What Psychological Safety Enables

In psychologically safe environments, people ask questions without fear of appearing incompetent. They challenge ideas without fear of damaging relationships. They admit mistakes without fear of punishment. They propose unconventional solutions without fear of ridicule. Each of these behaviors is a prerequisite for the kind of learning and creative problem-solving that generates organizational performance above the baseline of pure execution. Cultures without psychological safety don't just forgo these benefits — they actively prevent them. People in psychologically unsafe environments invest cognitive and emotional energy in self-protection, which is the direct opposite of the engaged contribution that drives performance.

Building Psychological Safety at Every Level

Psychological safety is built primarily through leader behavior. Edmondson's research identifies three key practices: demonstrating approachability and availability (modeling that asking for help is safe), acknowledging fallibility (admitting mistakes and uncertainties openly), and proactively inviting participation (explicitly asking for input rather than waiting for it). These behaviors work because they set the tone that defines what is safe in the team's environment.

Leaders who want to build psychologically safe cultures must also respond appropriately when people take risks. When someone raises a concern and gets a defensive reaction, when someone admits a mistake and gets punished, or when someone challenges a decision and gets frozen out — the cultural learning from that single incident sets team norms back significantly. The accumulated pattern of leader responses to interpersonal risk-taking is what actually defines whether a team is psychologically safe, regardless of what any policy document says.

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Psychological Capital: The Currency of Positive Culture

Positive organizational culture is not an abstract concept; it has a specific psychological substrate. Research by Fred Luthans and colleagues identified a construct called psychological capital (PsyCap) as the individual-level foundation of organizational positivity. PsyCap comprises four dimensions: hope, efficacy, resilience, and optimism — abbreviated as HERO.

Hope in this context is not passive wishfulness; it is a motivational state involving both the will to achieve a goal and the ways — the ability to generate multiple pathways to that goal when obstacles are encountered. Efficacy refers to confidence in one's ability to mobilize the motivation, cognitive resources, and courses of action needed to execute specific tasks. Resilience is the capacity to bounce back from adversity, uncertainty, conflict, failure, and even positive change. Optimism is a positive attributional style that attributes positive events to internal, permanent, and pervasive causes and negative events to external, temporary, and situation-specific causes.

PsyCap is not fixed — it is developable through targeted interventions. Organizations that deliberately build PsyCap in their workforce, through hope-building exercises, mastery experiences, resilience training and support structures, and practices that cultivate realistic optimism, create cultures in which people bring more of their psychological best to their work. The organizational implication is powerful: culture leaders can invest not just in structural conditions but in the psychological resources that enable individuals to thrive within those conditions.

Strengths-Based Approaches to Culture

Conventional organizational culture development often focuses on identifying and correcting weaknesses — the culture gaps, the dysfunction, the problematic behaviors and norms that need to be fixed. Strengths-based culture development inverts this orientation, starting from the question: what are we already doing well, and how do we build more of it?

Gallup's decades of research on strengths demonstrates that people who use their strengths every day are six times more likely to be engaged in their work, three times more likely to have an excellent quality of life, and show substantially better performance across most work outcomes. The implications for culture are significant: cultures that identify, name, and create conditions for people to apply their strengths daily produce higher engagement, better performance, and stronger retention than cultures focused primarily on competency development and gap-closing.

Strengths-based culture operates at three levels. At the individual level, it means helping every person identify their unique contribution and structuring their role to maximize the use of those strengths. At the team level, it means deliberately building teams whose collective strengths are complementary and whose collaboration is designed to leverage the full spectrum of what the team can do together. At the organizational level, it means identifying the distinctive strengths that define the organization's culture and competitive advantage, and making investment decisions that amplify those strengths.

Implementing a strengths-based culture requires specific practices: strengths assessments (Gallup's CliftonStrengths is the most widely used and validated), strengths-based job design and team composition, manager coaching focused on strengths recognition and deployment, and recognition practices that name and celebrate the specific strengths that produced valued outcomes.

Positive Leadership and Its Cultural Impact

Positive leadership, as defined by Kim Cameron, refers to leadership that facilitates the performance of positively deviant outcomes — enabling flourishing rather than merely adequate functioning and cultivating the best in people and organizations. Positive leadership is not naive optimism or the avoidance of difficult truths; it is a disciplined orientation toward what is possible and what enables excellence, practiced alongside honest engagement with reality.

Cameron identifies four strategies of positive leadership that directly shape organizational culture: fostering a positive climate (creating conditions in which positive emotions predominate), developing positive relationships (building networks characterized by energy, virtue, and flourishing rather than depletion and dysfunction), creating positive communication (emphasizing supportive communication and an abundance of positive-to-negative interaction ratios), and creating positive meaning (connecting work to a sense of purpose that transcends immediate tasks and outcomes).

Research on positive leadership demonstrates measurable impact. Cameron's studies found that organizations with leaders who consistently practice positive leadership strategies show higher profitability, productivity, quality, innovation, and customer satisfaction, as well as lower turnover and absenteeism. In some studies, positively led organizations outperformed control groups by 30-40% on key financial and operational metrics. The practical implication is that investing in positive leadership development — not just generic leadership development — is one of the highest-use culture-building investments available.

Trust and Transparency as Cultural Pillars

Trust and psychological safety are not simply components of positive organizational culture; they are its structural prerequisites. Without trust, the open communication, genuine collaboration, and authentic self-expression that positive cultures require are impossible. Without psychological safety, people cannot take the interpersonal risks that learning, innovation, and genuine teamwork demand.

Trust in organizations operates at multiple levels. Interpersonal trust between specific individuals is built through repeated experiences of integrity, benevolence, and ability. Team trust — the shared confidence that members will do what they say, support each other under pressure, and prioritize collective success over individual positioning — is built through shared experience and consistent behavioral demonstration. Organizational trust — confidence that the institution will treat people fairly, communicate honestly, and keep its commitments — is built through the cumulative track record of leadership decisions and institutional behaviors over time.

Building trust in a positive culture requires specific leadership practices. Vulnerability-based trust, the kind Patrick Lencioni identifies as foundational for team cohesion, requires leaders to model genuine openness about their own limitations, uncertainties, and mistakes. This kind of trust-building is the opposite of projecting strength and invulnerability — it is the disciplined courage of authentic self-disclosure in service of genuine connection and collaboration.

The overlap between trust-building and transparency makes the two concepts deeply interrelated. Organizations committed to building positive cultures must also address transparency at the employee engagement and culture level — ensuring that the information environments employees work within support informed decision-making and genuine understanding of organizational direction.

Purpose and Meaning at Work

Purpose and meaning are powerful determinants of engagement, resilience, and performance. McKinsey research found that employees who feel their work is meaningful show higher levels of organizational commitment, better performance ratings, and substantially lower turnover intentions than those who do not. Research by Adam Grant demonstrates that connecting work to its impact on others — even through brief interventions — produces significant and lasting increases in motivation and performance.

Positive organizational cultures actively cultivate meaning at multiple levels. At the organizational level, they articulate a clear and genuine sense of purpose that connects the organization's work to a broader good in the world — whether that is advancing human health, enabling human connection, protecting the environment, or building communities. This purpose is not marketing language; it is a genuine organizing principle that shapes strategy, priorities, and decision-making.

At the role level, positive cultures help people connect their specific contributions to the organization's purpose. This "job crafting" — helping people reshape how they understand and perform their roles to maximize meaningfulness — can produce significant improvements in engagement and performance without requiring structural job changes. Leaders who regularly help their team members see the impact of their work, through stories, data, and direct connection to the people they serve, are practicing one of the most powerful forms of culture-building available.

Gratitude and Recognition in Positive Cultures

Gratitude is not merely a personal virtue — it is a cultural force. Organizations that build systematic practices of gratitude and recognition create cultures in which people feel seen, valued, and motivated to contribute their best. Research from positive psychology consistently demonstrates that gratitude interventions increase happiness, reduce anxiety, strengthen relationships, and improve physical health. Organizations that embed gratitude practices into their culture reap these benefits at the collective level.

The distinction between gratitude and recognition is worth making explicit. Recognition is typically externally directed and often formal. Gratitude is internally experienced and can flow in any direction — upward (employees expressing appreciation to leaders), lateral (colleagues thanking each other for specific contributions), and downward (leaders expressing genuine appreciation for their teams). Positive cultures cultivate all three flows, not just the top-down direction that most recognition programs address.

Effective recognition in positive cultures is specific and behavioral — naming exactly what someone did and why it mattered — rather than generic ("great job"). It is timely, delivered close to the event rather than saved for performance reviews. And it is genuine: employees quickly distinguish sincere appreciation from performed appreciation, and the latter can actually damage engagement by feeling hollow. For deeper exploration of the employee experience dimension of this work, see our resource on corporate culture.

Appreciative Inquiry as a Culture Building Methodology

Appreciative inquiry (AI) is a strengths-based approach to organizational development developed by David Cooperrider and colleagues at Case Western Reserve University. Where conventional organizational development asks "what is the problem and how do we fix it," appreciative inquiry asks "what gives life to this organization when it is at its best, and how do we build more of it?"

The appreciative inquiry methodology is structured around four phases, often called the 4-D cycle: Discovery (what gives life?), Dream (what might be?), Design (what should be?), and Destiny (how do we sustain it?). In the Discovery phase, participants share stories of the organization at its best, excavating the conditions, behaviors, and relationships that enabled peak experiences. In the Dream phase, these insights are used to envision the organization's most positive possible future. In the Design phase, actionable principles are developed that describe how the organization would need to operate to live into that future. In the Destiny phase, concrete commitments and structures are created to make the vision real.

Appreciative inquiry has been applied successfully in hundreds of organizations globally, from multinational corporations to community organizations and government agencies. Its power comes from several sources: it creates genuine energy and ownership among participants because it is co-created rather than top-down; it builds on the organization's actual positive experience rather than on an externally imported model; and it treats participants as architects of a positive future rather than problems to be managed.

Wellness and Well-Being as Cultural Priorities

Well-being is not a perk in positive organizational cultures — it is a strategic priority and a cultural value. The shift from treating wellness as a benefits amenity to embedding it as a cultural commitment represents one of the most significant developments in organizational culture thinking over the past decade.

Gallup's Well-Being research identifies five dimensions of well-being relevant to the organizational context: career well-being (finding work purposeful and using strengths), social well-being (having strong relationships), financial well-being (managing financial life effectively), physical well-being (having good health and energy), and community well-being (feeling safe and having pride in community). Organizations that attend to all five dimensions show substantially better business outcomes than those that focus only on physical wellness.

Building well-being into culture requires going beyond offering wellness programs to actually changing the conditions and norms that determine whether people can maintain genuine well-being while working at the organization. This means addressing workload norms, not just providing stress management workshops. It means changing manager behaviors that create chronic stress, not just offering employee assistance programs. It means redesigning work systems that produce burnout, not just celebrating "resilience." Gallup estimates that employee burnout costs organizations $322 billion globally in turnover and lost productivity — making well-being culture not an ethical aspiration but a financial imperative.

Growth and Development Opportunities as Culture Elements

Positive organizational cultures treat employee growth and development not as a benefit to be offered or a cost to be managed, but as a core element of cultural identity and a primary source of organizational competitive advantage. This orientation produces cultures in which people feel genuinely invested in, bring their intellectual curiosity and learning energy to their work, and develop the capabilities the organization needs to innovate and adapt.

Gallup consistently finds that opportunities to learn and grow are among the top predictors of employee engagement. LinkedIn's Global Talent Trends research finds that learning opportunities are the top driver of a strong employer brand among active job seekers. Deloitte's Human Capital surveys show that organizations with strong learning cultures are 92% more likely to innovate and 52% more productive than those without. These are not arguments for development spending for its own sake — they are arguments for development culture as a performance strategy.

Positive cultures make development genuinely accessible through several mechanisms: time is protected for development activities; development is embedded in work through stretch assignments, project debriefs, peer learning, and manager coaching; development is personalized rather than standardized; and development is visible and celebrated, with leaders who openly discuss their own learning journeys.

Social Connections and Community in the Workplace

Human beings are fundamentally social creatures, and the quality of social connections at work is a powerful predictor of employee well-being, engagement, and performance. Organizations that build genuine community — characterized by belonging, mutual care, and shared identity — create cultures in which people bring more of their full selves to their work.

Gallup's Q12 includes "I have a best friend at work" as one of its twelve engagement dimensions, recognizing that close workplace friendships are associated with higher engagement, better performance, better customer satisfaction scores, and lower safety incidents. BetterUp's research found that lonely employees take twice as many sick days, produce half the quality work, and are five times more likely to miss a workday than employees with strong social connections at work.

Remote and hybrid work arrangements have complicated but not eliminated the possibility of genuine workplace community. Organizations building positive cultures in distributed environments need to be more intentional about creating social connection, because the informal community that builds naturally in physical co-location requires deliberate design in virtual or hybrid contexts. This means investing in virtual social rituals, creating structures for informal connection beyond task-focused meetings, and equipping managers with the skills to attend to relationship quality within their teams.

Measuring Positive Organizational Culture

What gets measured gets managed. Organizations committed to positive culture need metrics that reveal current performance and track progress over time. The most effective measurement approaches combine quantitative instruments with qualitative dialogue — the numbers tell you what is happening, and the conversations help you understand why.

Quantitative instruments include: Gallup Q12 for engagement (which includes dimensions directly relevant to positive culture like strengths use, relationship quality, and development opportunity); Amy Edmondson's Psychological Safety Scale at the team level; Fred Luthans' Psychological Capital Questionnaire (PCQ-24) for organizational PsyCap measurement; Kim Cameron's Competing Values Framework for positive leadership dimensions; and customized pulse surveys tracking specific positive culture indicators relevant to the organization's context.

Well-being measures across Gallup's five dimensions provide a comprehensive picture of cultural health. The key is combining quantitative measurement with qualitative dialogue to understand not just what the scores are but what they mean and what is driving them. Regular culture listening sessions, skip-level conversations, and exit interviews all provide qualitative data that quantitative surveys cannot capture.

Celebrating Success and Building Positive Momentum

Positive organizational cultures celebrate success intentionally and systematically. Research on positive affect in organizations shows that positive emotions broaden the range of thoughts and actions available to people, building the cognitive flexibility, creativity, and resilience that high performance requires. Barbara Fredrickson's "broaden-and-build" theory suggests that organizations that consistently generate positive emotional experiences are building human capacity — not simply rewarding past performance.

Effective celebration practices in positive cultures are specific and behavioral (naming what exactly was accomplished and how people's contributions made it possible), genuine rather than performative (grounded in actual organizational experience), multi-directional (celebrating individual and team contributions at all levels, not just the visible wins of senior leaders), and appropriately scaled (avoiding the trap of either inflating minor achievements or under-celebrating genuine breakthroughs).

Milestone celebration is particularly important in culture-building work, where the journey is long and the destination is never fully reached. Marking progress at meaningful intervals — acknowledging how far the organization has come from where it started and celebrating the people who made that progress possible — builds the sustained momentum that positive culture requires. This connects to the principles of improving organizational culture over time, where progress markers serve not just a morale function but a measurement and accountability function that keeps improvement grounded in evidence.

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Conclusion: Positive Culture as a Choice

Building a positive organizational culture is a strategic choice, not a passive outcome. It requires deliberate investment in the psychological safety that enables authentic contribution, the strengths-based practices that help people do their best work, the purpose and meaning frameworks that connect daily effort to something worth doing, the recognition practices that make people feel seen, and the well-being infrastructure that enables sustainable performance over time.

The organizations that build these cultures don't just have happier employees. They have more adaptive, more innovative, more resilient organizations — capable of navigating uncertainty and sustaining high performance over the long arc that matters. The research is clear: the return on investment in positive culture is not a soft claim about satisfaction. It is a hard claim about organizational performance, backed by decades of rigorous evidence from researchers at the best institutions in the world.

The starting point for any organization is honest assessment: what is actually present in your culture today, not what the values wall says should be present? That honest baseline, combined with the frameworks and practices described here, is the foundation on which genuinely positive organizational culture can be built — one decision, one relationship, one leadership behavior at a time.

Key Sources

  • Gallup. (2023). State of the Global Workplace: 2023 Report. Gallup Press. (Employee engagement, $8.8 trillion disengagement cost)
  • Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (3rd ed.). Jossey-Bass. (University of Michigan Ross School of Business — positive organizational scholarship)
  • Great Place to Work Institute. Fortune 100 Best Companies to Work For methodology and research archive. (Annual evaluation of 10,000+ organizations globally)
  • Edmondson, A. C. (1999). "Psychological safety and learning behavior in work teams." Administrative Science Quarterly, 44(2), 350–383. (Foundation of psychological safety research)

Discover more insights in Lifestyle — explore our full collection of articles on this topic.

Frequently Asked Questions

What is positive organizational culture?+

Positive organizational culture is a state defined by the active presence of conditions that enable people and organizations to flourish — not merely the absence of dysfunction. Drawing on positive organizational scholarship (POS) developed at the University of Michigan, it is characterized by energizing rather than depleting relationships, genuine meaning and purpose, strengths-based practices, psychological safety, gratitude and recognition, and a commitment to employee well-being that is treated as a strategic priority rather than a benefit amenity. Research by Kim Cameron, Jane Dutton, and colleagues demonstrates that organizations with genuinely positive cultures consistently outperform their peers on financial, operational, and human outcomes — with some studies showing performance improvements of 30-40% compared to control groups.

What is psychological capital (PsyCap) and how does it relate to culture?+

Psychological capital (PsyCap), developed by Fred Luthans and colleagues, comprises four developable psychological resources: hope (will and pathway thinking toward goals), efficacy (confidence in executing specific tasks), resilience (capacity to bounce back from adversity), and optimism (positive attributional style). These are abbreviated as HERO. PsyCap is relevant to culture because organizations can deliberately develop these psychological resources in their workforce through targeted interventions, creating cultures in which people consistently bring more of their psychological best to their work. Research shows that higher PsyCap is associated with better job performance, higher satisfaction, lower stress, and stronger organizational commitment — making it a measurable dimension of organizational culture strength.

How does appreciative inquiry help build positive organizational culture?+

Appreciative inquiry (AI) is a strengths-based organizational development methodology developed by David Cooperrider that builds positive culture by focusing on what organizations do at their best rather than on problems and deficits. Its 4-D cycle — Discovery (what gives life?), Dream (what might be?), Design (what should be?), and Destiny (how do we sustain it?) — helps organizations excavate the conditions that enable peak performance and design actionable principles for living into that future. AI is particularly powerful for culture building because it is co-created rather than top-down, builds on the organization's actual positive experience, and creates genuine energy and ownership among participants. It has been applied successfully in organizations across industries and at scales ranging from small teams to global enterprise deployments.

What role does purpose play in positive organizational culture?+

Purpose is a central pillar of positive organizational culture. McKinsey research found that employees who feel their work is meaningful show higher organizational commitment, better performance ratings, and substantially lower turnover intentions. Adam Grant's research demonstrates that connecting work to its impact on others produces significant and lasting increases in motivation and performance — even through brief interventions. Positive cultures cultivate purpose at three levels: organizational (a genuine purpose connecting the organization's work to broader human good), role (helping people connect their specific contributions to that purpose through job crafting), and relational (building the quality of human connection that is itself a source of meaning). Leaders who regularly help their teams see the impact of their work are practicing one of the most powerful forms of culture-building available.

How do you measure positive organizational culture?+

Positive organizational culture can be measured through a combination of validated instruments: Gallup Q12 for employee engagement (which includes dimensions like strengths use, relationship quality, and development opportunity); Amy Edmondson's Psychological Safety Scale at the team level; Fred Luthans' PCQ-24 for organizational PsyCap; Kim Cameron's Competing Values Framework for positive leadership dimensions; and customized pulse surveys tracking specific positive culture indicators. Well-being measures across Gallup's five dimensions (career, social, financial, physical, community) provide a comprehensive picture of cultural health. The key is combining quantitative measurement with qualitative listening sessions to understand not just what the scores are but what is driving them and what interventions will be most effective.

What is the business case for investing in positive organizational culture?+

The business case for positive organizational culture is substantial and well-documented. Gallup research consistently shows that highly engaged workforces — a product of positive cultures — show 23% higher profitability, 18% higher sales productivity, and 10% higher customer satisfaction scores, while also experiencing 43% lower turnover and 81% lower absenteeism. Kim Cameron's research on positive leadership found performance improvements of 30-40% in organizations with strongly positive cultures. Gallup estimates that employee burnout costs organizations $322 billion globally in turnover and lost productivity. BetterUp research found that high belonging — a dimension of positive culture — is associated with 56% higher job performance and a 50% reduction in turnover risk. The ROI of positive culture investment is not a soft people claim; it is a hard business case supported by decades of rigorous organizational research.

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Editorial team at Gray Group International covering business, sustainability, and technology.

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