You want to improve your prospecting email response rate? Take a look at these 7 principles:
-Visualize the email structure
-Use a unique subject line
-Get straight to the point
-Include a Call-to-Action
-Focus on Benefits
Most of the time we have clients whose prospecting emails are getting a 1% response rate.
There are clear items that we’ve identified they’re doing wrong:
-Subject line is vague or lacks context
-The email doesn't have a structure
-It’s way to long
-Does not have a call to action
If that sounds familiar, let’s turn it around!
Auditing current efforts
We’ll take a look at your current email strategies. Most of the time low response rate emails have unengaging subject lines, are way too long, do not have clear call to actions and basically end up confusing the reader.
Setting up the Seven Principles
After we’ve audit your current efforts we have a better understanding of what is not working.
We’ll then craft engaging email templates and sequences following the 7 principles of compelling emails. These will include an engaging subject line, be highly targeted and personalized and include a clear CTA.