Today’s consumers aren’t looking to be advertised and marketed to. They want real conversations with brands.
If your company is using social media to balk at your audience, then you’re not actively listening to your customers’ needs. In other words, you’re ignoring a powerful tool that can transform prospects into paying customers – listening.
With social media listening, you can engage with your audience and ensure their needs are met. Not sure how this works?
That’s where Gray Group International steps in.
What is social media listening?
Social media listening is just as it sounds – putting your ear to the ground of social media networks. This is where billions of consumers around the world spend a large amount of time each day.
They’re using social media to engage with family, friends, and brands. If your brand isn’t tuning into what they’re saying about your brand or asking from your brand, then you’re leaving money on the table.
It sounds like a lot, but social media listening doesn’t have to be time-consuming. With the right tools, you can easily find conversations being had about your brand, products, or services.
Then you can join in the conversations, making your brands visible and trustworthy.
At Gray Group International, we use leading tools for social media monitoring and listening.
Learn how to appease your target customer
It’s easy coming up with customer profiles based on data. But what’s really telling is what they’re saying in the real world.
What problems are your core audience having that you can resolve? Are there new issues you haven’t thought of?
With social media listening, you can hone in on your customers and engage with them. This will help position your brand as a leader in your industry.
Plus, if you’re able to answer questions and meet their demands, then you can become a trusted brand they shop with for years to come.
Meet key influencers who can help market your brand
It’s not just customers you want to pay attention to on social media. There are key influencers and supporters you can tune in to that can help get the word out about your business.
Who’s talking about issues your brand can solve? Joining in conversations with thought leaders can put the spotlight on your brand.
You can easily join conversations or start them by including influencers in your communications. Building a community of advocates with industry movers and shakers is a clever way to market your brand indirectly.
Learn what’s working and what isn’t
Coming up with great ideas for your products, services, and business direction isn’t always easy. This is especially so when there’s a backlash from your customer base.
Social media listening allows you to understand how customers feel about the steps you’re taking to appease them. You can learn whether or not it’s working or needs adjusting.
Develop a social media listening plan w/ the help of experts
Gray Group International is a digital agency with public relations services. Social media listening is one of the tools we use to help analyze your market effectively.
We can learn a lot about your customers, competitors, and potential connections with influencers. By listening to what your customers are saying, you can offer the ultimate customer service experience.
Roughly 53% of consumers say they’re more likely to purchase from a brand that’s transparent on social media.
If you’re still using social media as a bullhorn vs a conversation hub, then it’s time for a new strategy. Get in touch with us today to see how we can develop the ultimate social media listening strategy to attract more business to your company!
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Marketing today shouldn’t be a one-way communication. Consumers are now looking for engaging conversations with brands and its leaders. With conversational marketing, you can get your audience engaged in a meaningful way. Learn here about our conversational marketing service.