To be a successful business today, it’s not enough to just have customers. Now, you need fans.
There are several ways companies are reaching out to consumers and developing a solid backing of loyal followers. These individuals not only shop with these businesses, but they vouch for them as well.
This can potentially earn you a tremendous amount of new business, promoting extensive growth and revenue. But how do you get to that point?
It takes a solid strategy that revolves around community advocacy.
What is community advocacy?
A company’s reputation says a lot about its value. If there’s no one talking about your brand on social media, blogs, or other popular platforms, then in the consumer’s mind, your brand is looked upon as non-worthy.
This is why it’s so important for brands to invest in community advocacy. But what exactly does this involve?
Community advocacy in public relations is when you empower your customers to somewhat control your brand’s image.
This may sound scary, but if you play your cards right, you can have a crowd of brand advocates rooting for your company.
Why community advocacy is the future of branding
In the past, businesses used one-way forms of marketing to build their brand. It worked for a time, but now consumers are much smarter.
They even go out of their way to research a brand and its products before making a purchase. And as part of this research comes social proof – also known as peer reviews.
This can come in the form of online reviews on Yelp or brand mentions on Twitter and Facebook. What this creates is a multi-channel form of marketing.
It’s going to happen whether you like it or not, so it’s best to take it by the bullhorns. Companies already doing so are reaping the benefits.
Back in 2011, nearly 50% of US executives said increasing brand advocates was one of the most important benefits of using social media.
Stats show consumer-to-consumer word of mouth produces twice the sales. And those referred by other customers are 37% more likely to become repeat buyers and spend 2x more.
How we can help build community advocacy
Gray Group International is a digital agency with public relations services. This includes building strong community advocacy for brands across multiple industries.
Our experts work closely with you to see who your customers are and how you can build lasting relationships with them.
Community advocacy is about allowing customers to take charge of what’s said about your brand. But this doesn’t mean you shouldn’t be proactive in influencing how customers perceive your company.
We walk you through all aspects of building great customer experiences both online and offline.
We’re a full-service digital marketing agency that offers social media marketing, public relations, content marketing, and more.
The professionals we have on our team are well-equipped to handle your digital marketing needs, including influencer marketing and community advocacy.
If you’d like to learn more about how we can help build awareness and advocacy for your brand, then contact us today!