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Sales Strategy

Putting your brand in your client's shoes

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How a Solid Sales Strategy Can Benefit Your Bottom Line


Hiring salespeople to cold call customers, take inbound calls, and perform follow up communications isn’t enough to generate the results you want.

This is especially true if you’re looking to use growth hacking to expand your business.

Since sales is incremental to your quick growth, you need a sales strategy in place. This will organize the entire process and increase closed deals.

Not sure how to build one? Then reach out to us! at Gray Group International we can help you develop a sales strategy that will:


  • Increase your website traffic
  • Increase inbound phone calls
  • Improve customer engagement
  • Target high-converting customers
  • Developing customer personas


Target prospects who are more likely to convert

Start with the most basic step in developing a sales strategy, identify your buyer persona. Get to know who you buyers are, what they want, what they need and when and how they buy.

Who are the prospects your company is after? This is important to know because it can help determine how to go about connecting with and selling to this group.

This is why customer personas are necessary. Knowing specifically who you’re targeting can help all of your sales teams work in alignment to find and nurture leads into a sale.

Even Walmart has a core audience – so forego trying to sell to any and everyone. By targeting a specific audience, you can create marketing messages that are highly-relevant and engaging

For instance, if you learn your core audience is made up of stay-at-home moms, then your marketing would need to resonate with this group specifically.


Align your teams and boost sales

An important aspect that will make your entire sales strategy a success is making sure that your marketing and sales department are in alignment.

With a sales strategy, all of your marketing and sales departments will align. Everyone knows who to target and how to go about doing it.

You can even include sales enablement in the mix. This will allow your marketing team to nurture leads and deliver key insights to your salespeople.

Then by the time leads reach them, they’re already ready to buy. But it doesn’t end there, your salespeople can use the insights derived from the marketing team to make personalized offers. This is where Marketing Qualified Leads (MQLs) turn into Sales Qualified Leads (SQLs).

This includes upsells and cross-sells.


Build a sales strategy that’s tailored to your business

If you are still not sure how to approach the right sales strategy for your business, don't worry, you don’t have to be an expert. That’s what we are here for.

Allow us to help develop a sales strategy specifically tailored to your business and customers. We have the tools, resources, and experts to make this happen.


Contact us today to get your free consultation!

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