We understand that from an outside perspective, digital marketing agencies may start to look alike.
After all, we are an inbound marketing agency. All of our efforts ensure that our clients get several leads. Our greatest effort relies upon pursuing relationships with companies we believe in and that we think we can help get results.
We want to work with companies that are doing good in the world. We provide personalized service, tailored to our client's needs.
This sets us apart from many other agencies that, in order to grow, will work with just about any brand willing to hire them.
We’re set apart by the level of experience our team offers and the passion we put to the work we love to do.
One of the biggest challenges is that other stakeholders, including product managers and sales managers, are not as familiar with the methodology and tactics and therefore need more education to fully support the direction they’re headed.
We are well aware of this and therefore, have prepared a robust onboarding process that includes the participation of these people in our decision-making process and the on-site kickoff meeting.
Then, once we get started, we include them in the regularly scheduled meetings relevant to their roles and continuously provide nurturing material to share the importance of a holistic approach in the inbound methodology.
Yes, we can absolutely help.
It isn’t so much about which platform you are using but rather how the database was built in the past. It is important to know what data was collected and where it came from. Also, what information makes sense to bring into the new platform.
During the first 3 months, you will have an onboarding specialist assigned to your account.
During this time, this person will be your main point of contact.
When the first 3 months have passed, you will be assigned an account executive who will handle most of your communication with the team. Nonetheless, you will also have direct contact with members from each department (design, content, development, SEO and advertising).
Our people are all in-house.
Your business will definitely benefit from an inbound approach in your advertising efforts.
Today's consumers prefer it. Many of your ideal customers do their research online first, come across your company in a natural manner, and then purchase when the time is right for them. Inbound Marketing rewards persistence, not necessarily big budgets.
Since this method is based on attracting customers who are interested in what your business has to offer, a well-planned inbound strategy can work for any type of business.
Hubspot is extremely useful to concatenate all your marketing efforts, consolidate reporting, automate email drip campaigns, let you create landing pages, and help track leads and optimize your website.
Though it is the CRM that we suggest for all our clients, it is not a requirement for all of our retainers.
If you want to learn about our retainers that do not require the use of HubSpot, click here.
We typically work with both B2B and B2C companies that have positioned themselves as industry leaders through traditional marketing methods and are now ready to take marketing in a “new direction” by employing digital and inbound marketing strategies.
Our personal favourite partners are the ones who understand the methods and resources necessary to achieve success online.
Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Determine where your audience spends their time.
Research the demographics and behavioural patterns of the users and consider the type of content you’ll share.
We use the HubSpot reporting tools to monitor statistics and numerous other KPIs determined based on the goals we agree on as a team.
Our analysis is also supported by several tools such as SEM Rush, DataBox and others.
We believe that every company needs a presence on social media platforms.
There is no one-size-fits-all when it comes to a social media strategy. This is where personalization comes in.
First, we need to define:
When these have been clearly stated, we can work together to create the best strategy for you to be accessible to your audience in the most optimal platforms.
Our content creation process starts with the understanding of your business' goals and needs.
Through a process that includes research, benchmark, and audits, we define your buyer persona and it's behavior in the market. Every business is different and we respect this.
The purpose of generating content is so that we can target users where they are: brand awareness, consideration and decision stages.
Converting traffic into leads and later on, into sales is our main goal.
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content.
A blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
For many companies, their website is their top salesperson.
It’s where prospects go for more information on your company, to learn more about your products and services, to contact your company, and possibly to make a purchase.
And just like you invest a lot in your top salesperson, we recommend you should also keep your website - and it’s content -in tip-top-highly-converting-shape.
It really just depends on your brand and on the complexity of the site.
We create personalized websites for all of our clients.
We always work with the timeline provided by our clients.
After we meet and talk about all of the details of your project, we can give you a realistic timeline for your project.
The price depends on the following:
Most importantly, if your site is generating leads that help you increase your sales, it's price will be completely worth it!
We always start a website off with a strategic consultation.
We’ll talk about things you like and don’t like on your current site, and the overall message.
Once we have a better understanding of your needs, we create a strategy for the design of your website.
When we've received the corresponding approvals, we get to work on creating your site!
PPC stands for pay-per-click.
Basically, it’s a way of buying traffic and sending it to your website. Advertisers pay a fee each time one of their ads is clicked.
Search engine advertising is the most popular form of PPC, however many additional channels - including Facebook, Yelp and Amazon - are PPC ad models.
It’s not possible to predict lead generation quantities until you have benchmark data from initial activities.
This is highly dependent on the quality of the content (which likely doesn’t exist yet), the value of the offers in your campaigns, competition, how your prices compare, and more.
This is not an easy answer. To get the best results from PPC efforts, you
You need the help of someone who's had the necessary training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results.
Most businesses that fail with PPC usually lack in at least two of these things.
This is where our team can help you thrive!