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Sales Tracking

Know your metrics and understand the outcome

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How Sales Tracking Services Can Grow Your E-Commerce Business


We’ll analyze your site to ensure it’s mobile-friendly and if necessary, we can build you one from scratch.

Running an e-commerce services business seems straightforward. You post products for sale, create ad campaigns, and then keep track of the sales.

But is this enough to determine how well your business is doing?How do you determine if you’re generating the best results for your e-commerce company?

If you don’t know what metrics to watch and how to use the data to boost sales and revenue, then you run the risk of going stagnant.

A business that’s not growing will eventually be outpaced by competition.


Measuring for e-commerce success

At Gray Group International, we specialize in sales tracking in e-commerce. We know exactly what metrics to watch for and how to use them to increase performance.

There are KPIs (Key Performance Indicators) we watch to determine the true success (or failure) of an e-commerce business.

One mistake e-commerce brands make when managing their own sales tracking is watching the wrong metrics.

The KPIs we monitor include:


  • Conversion ratesAverage order value
  • Shopping cart abandonment
  • Revenue on ad spend
  • Customer lifetime value


Reviewing and analyzing these metrics will tell us what to anticipate for the future and what changes are necessary to improve. Our experts will work closely with you to ensure the next move is the right move for your e-commerce business.


How KPIs can help your e-commerce business grow

If we see a dip in your conversion rates, we’ll try to find the culprit. Maybe it’s your web design, product pricing, or SEO.

Once we identify the cause of the reduced conversion rates, we can make the needed changes.

We’ll also build a strategy around enticing customers to spend more on your store.

There are several ways to do this, such as by offering new customers discount codes via a popup or providing free shipping thresholds.It’s also important not to overlook the value of mobile shoppers.

In 2018, smartphones are expected to account for 23% of e-commerce sales. And going forward, this number will only grow.We’ll analyze your site to ensure it’s mobile-friendly and if necessary, we can build you one from scratch.


We take a data-driven approach to e-commerce sales tracking

All the advice we provide to our clients revolves around analytics. We take special care to track all sales metrics and how it relates to other aspects of your e-commerce business. For example, we may find your sales are dipping because your content or social media marketing campaigns aren’t producing as well as before.

We’ll then help you get these campaigns back on track.As a digital marketing agency, we’re committed to getting the best results for your e-commerce business.


We offer a range of services you can use to build, establish, and grow your e-commerce services. Want to find out how you can increase your e-commerce sales? Then contact us today to learn more about sales tracking!

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Social Media Monitoring

How popular is your brand on social media? Are people talking about your brand? If so, what are they saying? We can help monitor social media platforms to see the public’s perception of your brand.

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Having beautiful brochures to send to prospects is still helpful in nurturing leads into customers. But first, you need brochures designed to appeal to your target customer. See how we can help!

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Search Engine Optimization

Search Engine Optimization includes techniques such as the use of long-tail keywords, meta descriptions for web-pages, adding descriptions to images, blog posts, and articles, among other more specific ones.Find out which techniques affect the visibility of your website on organic search results.

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