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What is customer experience and why is it so important in e-commerce? In a nutshell, the customer experience dictates how a consumer views your brand.
If you deliver a horrible experience, whether it’s due to slow shipping, poor customer service, or a slow-loading or glitchy website, it can harm the customer’s perception of your business.
In many cases, it can lead to them never returning to your company. It’s also not uncommon for consumers to leave bad reviews, which can be detrimental to your e-commerce business.
Get raving reviews
Roughly 85% of consumers trust online reviews, so what others are saying about your brand is critical to your success. If you’re serious about appeasing your customers and getting raving online reviews, then enhancing the customer experience is vital.
How do you do this? At Gray Group International, we specialize in digital marketing services geared toward improving user experiences. We can help your business do the same by:
These are just some of the services we can provide to not only grow your brand’s visibility but also its consumer confidence.
Improve your site’s user experience
We create a well-rounded digital strategy that focuses on inbound marketing. This means more traffic incoming to your site that’s looking to purchase your products.
If you have a website that’s outdated, non-optimized or lacks mobile-friendliness, then that’s where we begin. We can design a brand new site that’s optimized for search engines and the user experience. This includes implementing a design that’s aesthetically-appealing and fully functional on any device a visitor’s using.
This is important because 52% of consumers say a bad mobile experience makes them less likely to engage with a brand. And another 55% say a frustrating web experience hurts the opinion of the brand.
Deliver content that attracts customers
Our experts also perform keyword analysis to determine the best terms to use within your content. Having a blog is key to helping drive and convert traffic to your site.
We do thorough research to learn your target customer’s pain points, questions, and concerns and develop content around those elements.
We even go as far as to offer product pricing in e-commerce, which will ensure your rates are competitively set. There’s nothing that turns a customer away faster than prices that are overly high.
Gray Group International is a digital agency with e-commerce services that encompass all aspects of your industry. We can assist with all of your digital marketing needs to ensure you offer the best possible customer experience.
If you’re looking to improve your traffic, conversions, and sales, then it’s time to give us a call. Reach out to us today to learn how our inbound marketing can deliver better results for your e-commerce services.
Creating the ultimate customer experience is possible with experiential marketing. This immerses your audience into your content during live events using virtual reality, props, and other engaging methods.