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Search Engine Optimization

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Attracting Traffic that Converts Using Search Engine Optimization


Let's make the term SEO easy to understand. While having a pretty website is great, what use does it have if people can’t find it? That’s what SEO is for.

Having a website that isn’t optimized for search engines is like opening a brick-and-mortar store with no signs.

People will never know you exist unless you tell them. On the web, your way of doing this is with a search engine optimization.

Search Engine Optimization is a group of techniques that affect the visibility of a website on organic search results

Consumers are typing in keywords to find your product or service. By using them throughout your site and content, you can ensure you show up in the search results (SERPs).

If getting ranked in Google and other search engines are something you’re struggling with, we can help. The experts at Gray Group International can develop an SEO strategy that increases your traffic as well as your conversions.


Here’s how.


Conduct keyword research to attract your core audience

At Gray Group International, we have industry-leading tools to find the best keywords to target your ideal customers. These are the search terms we use to optimize your website and all the content you produce for your blog.

These keywords have to be low-competition to ensure you have a higher chance of showing up in the SERPs.

The keywords we choose for brands aren’t just about low-bids with little to no competition. It’s also about honing in on the intent of the searcher.

For example, a person typing in “where to buy Nike’s in Chicago” is likely looking to purchase a pair of sneakers. This is compared to someone typing in “Nike sneakers.” There’s no telling what the intent is of the searcher.

We focus on finding keywords that are used by searchers with buyer’s intent. This way, they have a higher chance of converting.


Create content your audience will find valuable

Inserting keywords in your content isn’t enough to attract traffic. If your content doesn’t speak to your audience on their wants, needs, and pain points, then they’re going to look elsewhere for the information.

This is why content is a major component of search engine optimization.

A great content strategy is crucial for SEO. 
Making great content and making it visible for your audience is not an easy task, it takes time and most importantly a group of experts that know what they're doing. 

Gray Group International can assist with creating a campaign that’s optimized for both search engines and conversions.


Get an SEO expert on your team

Brands that attempt to do their own SEO oftentimes end up with little to no results. You either fall flat with no increase in traffic or rankings.

Or you get your ranking and traffic higher, but find that no one’s converting. With the help of an SEO expert, you can ensure you have a strategy that generates an ROI.


Contact us today to learn how we can make your business stand out in search engines and drive more targeted traffic to your site.

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Software Integrations

We are experts who can support your team by helping software adoption be a smooth process for all. From those we recommend and use like Hubspot and Sprout Social, to any other tools your business might need to achieve your goals. Let us help you streamline the process to take your business to the next level.

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From optimizing call-to-actions on your website to creating captions for your pictures and images wherever you need them, we can craft the perfect message that uses the right keywords and the right tone to reach your audience in the most optimal way.

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Customer Service

As social media use has become ubiquitous in today’s society, it has become the go-to channel for interactions between brands and customers. Our elite tools allow us to collaborate and integrate with existing customer services processes as we work together to identify “rules of engagement” that will help us continuously provide better service to your clients.

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