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Search Engine Marketing

Ads for highly relevant searches

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Search Engine Marketing is the Sweet Spot of Digital Marketing


Search Engine Optimization and Search Engine Marketing can be hard to differenciate at times. SEM is the paid counterpart to SEO, while with SEO you're seeking to bring organic (non-paid) traffic into your website with SEM you're bringing traffic into your website by paid advertising on Search Engine Results Pages like Google. 

As a consumer, what’s the first thing you do when you want to find a product or service? If you’re like most, you go right to a search engine like Google and conduct a search.

This is what makes search engine marketing the sweet spot of digital marketing. It targets your core audience in their go-to resource.

But how do you go about gaining their attention on Google and other search engines? That’s where we come in. While still using techniques that increase the visibility of your website and content, we boost those results through the use of paid advertising in search engines.

Gray Group International can design search engine marketing strategies with all the key components to target your core audience. By targeting specific audiences we help the right people see the products and services that are incredibly relevant to the searches they are making. By putting ourselves through your client’s perspectives we can make sure to use strategies that help maximize your pay-per-click budgets. Some of what we do:


  • Selecting Powerful Keywords
  • Creating Content for Ads
  • Powerful Campaigns
  • Integration with Strategies
  • Constant Optimization
  • A/B Testing


Get near-instant traffic to your site

New businesses and brands suffering from low traffic numbers can both benefit from search engine marketing. One tactic we use to drive near-instant traffic to your site is with paid search.

These are the ads that now show up at the top of search engine results pages (SERPs).

By now, you should know how important it is to be at the top of the SERPs. And what’s better is that these ads blend in with regular listings, making them more likely to be clicked.

Once we set up your ad campaign, it goes up immediately and begins generating traffic.


Deliver highly-targeted traffic to your site

There’s more to creating ads for search engines than writing copy and posting them. You have to do a thorough keyword analysis to ensure you’re targeting users with the right intent.

At Gray Group International, we analyze keywords based on competition and the intent of the user. We pinpoint those that are looking for your product or service so they’re more likely to click and convert.


Generate long-term traffic

Search engine marketing isn’t just paid – there’s a free way to gain traffic from it as well. Search engine optimization is considered the free version because once you pay for your content, it’s yours forever.

And as long as it’s properly optimized, it’ll continue driving traffic for years to come. You can also create and claim business listings so it shows up on Google maps and directories.

Our experts can assist you with all of this, including the development of a content marketing strategy to attract your audience and rank high in the SERPs.


Ready to develop your search engine marketing strategy and yield higher traffic and conversions? Then contact us today!

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Sequences are a powerful automated tool that helps you nurture a prospect over time. With the implementation of sequences, you'll be able to send contacts a series of templates at specified intervals, automatically end the sequence when a contact replies to an email, customize any of the templates in the sequence when you enroll individual contacts and allow contacts to unsubscribe from your sequence emails.

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Content Marketing

Content marketing is purely strategic. Our goal is to bring you more customers through the creation, publication, and distribution of content for your target audience. Our team of experts work through a content strategy that involves something more than just good content. We provide a strategic approach to help your content reach your audience faster than your competition's content.

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Crisis Management

In a world where sharing how you feel to thousands is easier than ever before, we are ready for anything that comes your way online. Whether it be an angry mention of your company or a direct attack towards the brand's ethics we got your back.

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