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Lookbooks, inner circle of creative marketing, yellow circle on golden background with growing red and pink plants.


Client-centered designs to engage and connect

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How Lookbooks Can Attract and Convert Customers


People are highly visual beings. This is why you find so many people on Instagram, Pinterest, and YouTube. Even Facebook sees an influx of views on posts with images and video content.

There’s no getting around it – if you have a business with products or visual services, then having a lookbook is important.
Lookbooks are a great way to showcase your current products or work even better for product launch efforts.

With the help of professional designers, you can create a lookbook to showcases your skills and products in a way that appeals to your audience.

At Gray Group International, we have a team of expert designers that can develop your lookbook, which you can use for your:


  • Portfolio
  • Online store
  • Catalog
  • Social media pages


Improve the user experience

Lookbooks make it easier for visitors to quickly view your offerings. If you’re a photographer, you can showcase the projects you’re most proud of in a grid format.

Or you can show your home design projects, shoe collection, clothing items, or household goods. Lookbooks can benefit any business in any industry.

The layout you choose should be in a format that’s quick and easy to use to deliver a great customer experience. 
As with any of our efforts, we design lookbooks around your brand's buyer persona. That way we ensure you are actually creating an impact and not just throwing away your money.


Appeal to mobile users

Most internet users today are on mobile devices. Having a site that’s optimized for these users is key to converting more of your visitors.

The same goes for your lookbook. The experts at Gray Group International can ensure your lookbook is easy to browse on desktops and mobile devices.

Both users will be able to scroll through and click on the images they find intriguing.


Provide professional photographs of your products

E-commerce businesses benefit the most from lookbooks. This format of displaying your products allows visitors to quickly find what they’re interested in.

It’s also easier on the eyes and faster to process compared to the typical e-commerce shop design. Just be sure to have professional images of your products or it’ll hurt your conversions.

Users want HD photographs that display all angles of a product.


Create a lookbook for your business website

Lookbooks usually require a significant amount of time.

Don't worry, let us handle this part of your brand efforts too!

No matter the industry you’re in, lookbooks can help you attract more interested buyers.
If you’re not sure whether a lookbook is right for your marketing strategy, then consult with our team.


Call us today to schedule a free consultation!

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