Writing copy for marketing isn’t easy. If it comes off too salesy, it’ll turn off prospects. And if it’s too laid back, it’ll come off as unprofessional and shady.
There needs to be a proper mix of professionalism and personalism in the copy you create for your branding materials. This isn’t always easy, especially if you’re not a professional copywriter.
But why should you have to be when you can use the copywriting services offered by Gray Group International?
Our experts have got you covered. You run your business – we’ll write your copy for your:
Create ads that get clicks and conversions
One of the benefits of professional copywriting is the higher conversions you can gain for your PPC ad campaigns. The keywords help your ads show up to the right audience, but it’s the copy that gets them to click.
You need quality copywriters who can split test your ads and pinpoint the highest converting ads.
Get more conversions on your website
Once a prospect clicks on your ad, it doesn’t end there. You need site copy that’ll seal the deal.
When visitors come to your site, the home page or landing page should be clean, concise, and to the point.
Let visitors know what you offer and more importantly, what’s in it for them. Consumers don’t care about all your features – they just want to know the benefits it offers.
It’s also critical to have calls to action that are clear and easy to see. Ideally, you should have
CTAs all throughout your site to promote conversions.
Boost traffic using offline marketing
If you’re publishing brochures, catalogs, and other print marketing materials, then you need to have copy written for these as well.
These can potentially get more prospects to call or visit your website (depending on your call to action).
Hire copywriting services to boost traffic and conversions
You can never have too much of the right traffic coming to your site. If you’re looking to increase your traffic and conversion rates, then copywriting is everything.
Contact Gray Group International today to consult with our copywriters and boost your brand through amazing and engaging content specific to your audience!
Audits are a crucial part of your brand’s success and our early and continuous approach examines your business as a whole. We’ll help you discover and have a clear understanding of the areas of opportunity in which your website can improve, ways in which your Search Engine can be optimized amongst.