Although consumers today don’t like being marketed to, this doesn’t mean that marketing content with beautiful visuals, colors, and designs won’t attract their attention.
The purpose of our brochures is to create visually attractive content for your specific audience. No generic content! We seek to create your brand's story and tell it through amazing graphic design.
This is what makes brochures an effective marketing tool. With the right brochure design, you can appeal to your customer base and get them to act.
But what does it take to make a brochure that converts?
We want to make sure that every piece of content we create for your brand is specially designed for your audience.Brochures are just one of the things we design to create long-lasting relationships with our clients and show them we care.
That’s exactly what Gray Group International specializes in – designing marketing products that increase conversions.
As with everything else we do, brochures are not just another marketing tactic sent out to everyone, they are specially created to engage with your client at the right time and following the buyer’s journey. We want to make sure we reach out to your audience at the right time and place.
Build trust with your customers
Brochures are supposed to connect your brand with customers. These aren’t your typical junk mail pieces you’ll find in your mailbox.
Your brochure is specifically designed for a particular customer base and that’s who they’re delivered to. Inside your brochure, you can include your brand’s core values to help instill trust in your company.
The tone should be caring, sympathetic, and devoted. The key is to show your business is serious, reliable, and experienced.
Brochures with the right design and copy can deliver this result. The graphic artists and copywriters at Gray Group International can make this happen.
Add a personal touch to your marketing
It’s well-known that consumers are looking for personalized marketing from brands. Brochures touch on this by offering a more personal approach.
You can even go as far as to personalize your brochure campaign, splitting it up into several segments. Not only will this help show your business understands the needs of your customer, but it’ll show you’re willing to go out of your way to create and deliver a personal message telling them so.
Establish your business as an authority
Companies that invest in their customers are those that can be trusted by consumers. We’re not talking about investing in commercials, radio ads, and billboards. These are broadcast to the masses, not a specific audience.
Going out of your way to deliver a brochure to your key customers and prospects show professionalism. Of course, your brochure design will determine all of this.
There’s nothing that says unprofessional than a brochure crafted by a word processor and printed out on a home printer.
If you’re looking to make your brand stand out to prospects and customers, then brochures are a great tool. Let us create amazing brochures that stick to your branding and that will make your customers engage to your brand.
Learn how the experts at Gray Group International can help make this a reality for you. Call us today!
To have a strong social strategy a brand must do much more than simply be present. Companies must also be aware of social conversations surrounding the brand, the industry, and related messages. As we interact and engage in topics that are relevant to your brand and your customers, the trust these customers will have in you increases, positioning your brand as a leader in the marketplace.
Everything you need to boost your brand through digital channels. From the creation and optimization of your website to your online branding assets and social media management.Find out how our team uses an Inbound Digital Marketing approach that we’ll help you reach your targeted audience, at the right place and at the right time.