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We know that Content Marketing is one of the best ways to reach your desired audience and gain insight to your clients. When we talk about content we don't necessarily mean written content.
74% of marketers use visual assets in their content as the primary strategy. That is because Audio/Visual content is much more appealing and absorvable than written. You might remember an animated video more than you would remember a blog post.
Videos are proven to be much more shareable content than written content, people are more likely to share an informative video or infographic than a blog post.
Keep in mind that we are not saying audio/visual content is better than written content, a successful content strategy should have the proper balance of both.
What methods are you using to get your marketing message to your target audience? How well do they receive your messaging?
In today’s world, it’s all about the experience. Customers are looking for personality, engagement, and personalization from brands.
This is what makes video so effective. YouTube, Facebook, Instagram, and other mediums for distributing video content are popular because of the personal approach it offers.
There’s just something about audio and visual content that not only speaks to but touches audiences. If this is the type of experience you want to create, then Gray Group International can help.
Produce video content to engage and convert
When you want to learn about a product or service, would you rather read about it or watch it in action? Chances are, you’d rather watch it.
The same goes for your audience. They’re looking for information that’s easy to consume and digest. Video content is effective at meeting these demands.
And because of this, it’s much easier to convert your audience into paying customers. This is why you’ll find video used for end of the sales funnel marketing content.
There are various ways you can use video to capture the attention of your audience. Some use it to:
Create professional video productions
At Gray Group International, we have professional equipment for recording audio and visual projects. This ensures you get professional productions each and every time.
Whether you’re hosting a live event, series, or product demo, we can help.
Our team can then use these videos to upload to popular platforms like Vimeo, YouTube, Facebook, or even your website.
Hire AV professionals for all your recording needs
You don’t want to do your own video productions because they’ll come off as mediocre and unprofessional. The high-definition technology we have on our smartphones, tablets, and computers make it easy to tell whether a video was professionally produced.
Don’t allow a poor-quality video to make a bad impression on your business.
Contact us today to learn how our experts can help you deliver quality videos to your target audience.
Prevent your newsletters from ending up as “mark as read” in your client's emails. We are going to make sure all your efforts are highly directed to a specific audience, you don't want everyone to read your newsletters, you want people who are looking for your specific content. Let us help you reach the appropriate audience with engaging content for them.
Not only can we help you with any of your creative needs, but we can also help you optimize your internal and logistical processes. Find out how we can help you create new policies or update the existing ones, or optimize workflows to make them be more efficient. We believe in working smarter not harder.