For many business owners, Digital Marketing can be quite a challenge. Not just the digital trends are constantly changing, but the rapid growth of new platforms and tools can be quite confusing for anyone. Considering that only about 22% of businesses are satisfied with their conversion rates (Econsultancy, 2016), Google is responsible for 94% of total organic traffic (Web Presence Solutions, 2017), and the fact that 55% of marketers say blog content creation is their top inbound marketing priority, (HubSpot, 2018) we can have a slight understanding of the amount of efforts needed to be put together for any brand to succeed in the cannibalizing digital world.
If you want the best of the best to handle your Digital Marketing efforts, you will be investing around $87,000/year. This is the average salary for a Digital Marketing Manager in the United States, but it may fluctuate depending on where you’re based. Of course, one person can’t do all the planning and execution, so you may add a couple specialists, graphic designers and data analysts to create a solid marketing team.
This is the reason why many business owners choose to outsource their marketing efforts to an external Digital Agency.
There are several advantages in leaving these efforts to the experts:
1. You can focus on your business and outsource an entire team of knowledgeable experts to manage all the details.
Small to medium-sized businesses may struggle finding the best in-house team to take care of the entire digital marketing efforts. Most of the times, the skills needed in any company can be very expensive, or truly hard to find. Hiring one person for the job can only cover so many efforts, but acquiring the entire set of skills and expertise that an agency can provide will help tremendously. This will allow you to have focused attention on your marketing goals and that the plan can be executed.
2. It allows you to lower your costs and manage your budget more effectively.
Employing a permanent member staff to take over all the Marketing efforts can be quite costly and a talent that is very hard to find. You can reach out to the skills and expertise your company needs and negotiate the rates at which your agency can manage the necessary projects. This gives you more control of your budget. You can have everything from graphic designers to copywriters, to project managers to audio/visual producers at your entire disposal.
3. You can acquire new points of view and stay relevant to your industry through advanced tools.
Agency staff usually are on top of the Digital Marketing news. This is because they are surrounded by this competitive world and also because they need to know the newest algorithms, trends and best practices in the market, otherwise, their strategies won’t work. An In-house team can be limited to the expertise of one professional. In a Digital Agency, it is the combined expertise of several specialists in each area that can provide suggestions and recommendations according to your needs.
Additional to this, you can count on agencies that support their efforts through various tools and resources that are definitely not practical to have for only one company or that are exclusive to industry professionals.
4. Your agency can provide new ideas and suggestions based on industry knowledge.
In general, agencies have a comprehensive team of specialists that have expertise in a Digital Marketing area. By hiring individual marketers, digital campaigns can be limited to the individual approach, but the holistic view of an entire team can provide new ideas and exceed their client’s expectations.
The collective expertise working in every marketing channel for any campaign will truly serve as building blocks for many future opportunities:
Digital Marketing and Strategic Solutions through Inbound Marketing
Having a goal is just as important as defining the actions that need to take place in order to achieve results. We define the thinking process by the measure of success. We combine technical and creative forces and provide variety of solutions in the form of a strategy that will get the results wanted.
Inbound Marketing, as Neil Patel describes, is the approach focused on attracting customers through content and interactions that are helpful and relevant. Hubspot actually conceived this term back in 2006. They refer it as the strategy of bringing visitors to our content or site naturally (through Inbound) rather than going out and trying to pull them in with outbound methods like interruptive advertising.
The only way to achieve this is by counting with a robust strategic solution that may include:
Counting with a team of proficient individuals who know about these approaches and more, you can rest assure that you will have more value on your marketing investments than hiring one person to do it all.
A team point of view can also help you identify the best direction for your marketing efforts. For example, many companies have a website or social media because they think they need one, or because their competitors have them. By not receiving the proper coaching, they end up sharing the exact same content in all channels. This is clearly not the best practice and a good Digital Marketing strategy can address the different channels in a way that is beneficial for your brand and your consumers. A Win-Win situation.
As The Startup mentions, agencies and digital consultants can be able to point out:
Creative Marketing Solutions
The execution is another great part of any optimized strategy. Consumers are craving for a more intimate connection with brands all around the world. Your brand must tell a story, you must be able to create an emotional experience between you and your clients. Depending on your target audience, the type of storytelling must allow the message to be portrayed in a way that is can be intertwined into the lifestyle of your persona.
As Bill Gates mentioned back in in 1996: “Content is King”. The content you display takes the credit for making a user fall in love with your brand. Digital Branding, conversational marketing, brochure creation, copywriting, digital designs such as photography, audio/visuals and graphics will all concatenate into a creative solution that will take your business to the highest level.
You can create memorable experiences with Experiential Marketing. You may craft content that is relevant, engaging and valuable through blogging. You can build a brand that consumers will love.
“We take time to research everything about your business and customer base. This enables us to offer solutions you can use to deliver a top-notch experience to customers.” – Gray Group International
Growth Hacking Solutions
Many people may call it simple – Taking small or medium businesses and pushing them to grow at a fast pace. There is no one-size-fits-all in marketing, but a digital agency does count with accumulative knowledge in business growth that takes careful research, data-collection and experimentation to be able to provide the best approach in the market.
Not all products or services will bring your company faster to the top. A digital agency can help you identify the best possible approach so you can reach the highest potential in a holistic way through efforts of Market Research, Data Analysis, Automation Processes, Project Management, Software Integrations and more.
For all e-commerce sites out there, it is widely known that you need to send traffic to your business’ virtual doors, or else your competitors will gain territory. It is important that your marketing strategies can help build visibility for your brand and deliver targeted traffic to your online storefront.
You need to build a strong digital presence and you can’t do it by yourself. It is a given fact that consumers are constantly googling your product or service, comparing your prices and options with your competitors. By having a strong online presence you will be more attractive to any user and convert them into a customer.
To do so, you will need time, energy, creativity and lots of knowledge. It doesn’t necessarily have to be expensive, but it can be time-consuming. This is where having a team of experts can come in very handy. They will be able to provide all the direction and strategy you need
The best and biggest benefit of digital marketing is that everything can be measured. As opposed to traditional advertising, there are softwares, platforms and Artificial Intelligence tools that can be used to test and optimize your campaigns continually until you get the results you desire. With the data information you get, an expert can help you point out what is working and what is not working.
You may be against spending $8,000/month, but then you can also identify that the efforts are allowing you to get a true return. Digital agencies count with Data Analysts who are used to looking at reports and shredding numbers until they point out areas of opportunity, based on experience, industry knowledge and platform expertise.
Outsourcing a marketing team can lower your commitment significantly. By doing so, you are no longer responsible for recruiting, interviewing and onboarding. You know how much time these processes can consume and they can also be very expensive.
As for productivity, you can be sure that when you partner with an agency, your entire investment goes to the production of deliverables. You no longer have to worry about benefits, equipment, education, etc.
Because of the level of efficiency that all agencies are solicited by their partners, you can rest assure that they have a proven process in place that allows them to produce high quality work and meet both deadlines and budgets. An experienced team can definitely get more work done than an in-house team who may be working on a project for the first time.
The marketing environment is forever changing. What used to work for several companies 5 years ago may no longer apply today. Digital marketing has changed so much in the last decade, turning SEO into a highly specialized field.