If you own a website or you need help with your leads and prospects, stick around to see what you could do and what strategy works best for your company.
Having your clients interested in your products is not an easy task to do, it’s even harder to make them advocates. But there are a lot of ways to make this much easier, one is having a marketing automation tool that targets your desired audience.
We know that customer interactions can be tricky and hard to keep track of, even more, if you have a lot of people interested in your product. That’s not an easy task for your sales and marketing team, the best way to build a better relationship with your clients is having a unique interaction. You must give everyone the best offer that you can while you maintain your profits and customers happy.
First of all, we have to know exactly what CRM is. It's short for Customer relationship management, according to Investopedia, CRM refers to the practices, and guidelines that an organization follows when interacting with its customers. This entire relationship encompasses direct interactions with them, which serves to enhance the experience overall.
Additionally is known as a software to manage customer data and information. It supports sales management, delivers actionable insights, integrates with social media, helps the user with marketing campaigns and facilitates team communication.
Customer relationship management software is essential for small companies and even better for bigger companies as a business strategy. CRM encompasses a wide area of interactions and activities between a company and its customers. As a business strategy, it helps with the lead management, understanding the customer needs, retaining them, attracting new ones, and winning new deals, thereby increasing profitability, but also decreasing customer management costs due to the automation of several processes. The Internet and advances in technology brought about new CRM software that is scalable and customizable, with powerful engines for prediction, analysis, automation and streamlining of operations.
There are three types of Customer relationship management software which are Operational CRM, Collaborative CRM, and Analytical CRM. Each and every one of them has their own strengths and small differences but at the end of the day, they all help your company with your sales and marketing using real-time data collected from your customer using your company's website of third-party software.
Now that we know what is a CRM we get into the matter at hand. Which are the top 5 CRM systems out there?
We can't talk about CRM software without even mention HUBSPOT. HubSpot is a cloud-based software that will help with the automation of tasks that sales reps hate with a user-friendly dashboard that will only take minutes to learn instead of several days to organize and learn to use an extensive spreadsheet. It's easy to use and doesn't matter if you use this CRM for small business or a big company, everything will be saved and displayed accordingly to your needs.
It’s 100% free with unlimited users and no expiration date, making it one of the most robust freemiums not just as a CRM software, but in the entire Software as a Service (SaaS) industry. HubSpot features core CRM tools like contact management, lead management, and lead-to-conversion pipeline. The tools and workflows are pretty straightforward, even non-technical users or managers who are new to CRM will find this app easy to adopt.
When integrated with the paid HubSpot Sales Pro and Marketing Pro, the CRM gives you an extensive way to organize contacts with detailed descriptions, track priority leads, and launch your marketing campaigns at targeted prospects. Making this CRM platform a little bit more specific for every new client that we are getting through that platform.
Hubspot has an amazing feature, known as smart content, which helps a lot providing personalization in your content, from your website to your emails. Making a complete marketing campaign from a single template. It also works alongside the inbound methodology, which carries the customer into every phase of the purchase, until the end of the transaction.
This web-based CRM is used to satisfy customers and expand their market mostly used by small businesses with a focus on social media. It helps to scrape Twitter and Facebook for leads based on set rules. These can include brand mentions, interests based on shares and likes, and other social media signals. Social media leads are funneled into a sales pipeline, where sales reps start pushing prospects towards conversions.
Zoho also helps a lot in the analytics side of your data, not only because it's easier to get your leads from a social media platform but to show them as any kind of chart, going from the basic pie chart to some really specific heat map chart that helps with a better understanding of your demographics and which strategy it's better using all of your customer data.
Another one of the things that makes the Zoho platform one of the best choices is the automation of the data that's getting through to your company so you don't have to manually keep track of the increase or decrease of your individual sales parameters, such as number of leads created per month, the number of deals closed daily, etc. It also lets you create funnels for metrics that matter and know when there is a significant drop or rise in your sales pipeline.
Pipedrive is an ideal option for marketing companies that do international business as it is available in thirteen currencies and supports a range of major and minor currencies. Pipedrive it's also a mobile CRM that gives you access to the same platform and the same tools even on the go. Its open API configuration allows its integration with top business applications such as Zoho CRM, MailChimp, RightSignature, Zapier, Dropbox and more.
The primary view in their pipeline management tool is a fully customizable pipeline able to fit a unique sales process, giving a clear visual interface that prompts it to take action, remain organized and stay in control of a complex sales process.
They’ve built their software around a proven sales pipeline management methodology.
With workflow automation, it can automatically send a personalized email whenever a deal is created or reaches a certain stage. These workflows help your salespeople to follow and reduce human error by letting Pipedrive handle important yet otherwise easily forgettable tasks.
Is a web-based CRM software targeted at small businesses but, is highly scalable and offers a comprehensive suite of tools for contact and lead management. Considered by many to be one of the best if not the best CRM platform.
Salesforce users have the option to choose different plans with affordable pricing according to their current business needs, but also scale up later to grow with the company in the future.
Helping these company teams boost their sales, close deals, manage leads and boost productivity at any point.
Salesforce is an integrated CRM solution that covers sales force automation, customer service, marketing, campaign management and more. And because this CRM tool works 100% is a cloud-based solution, they eliminate the need for costly on-premise IT staff, costly repairs, downtime, and software upgrades.
Zendesk products work with powerful features and functions to help any business improve their support operations. Their platform is designed to grow and scale, so it works for companies of any size from small businesses, medium-sized companies and even for big companies.
One of these CRM tools is their omnichannel support which offers everything needed for a smooth customer relationship and a better sales and marketing experience. Their products also offer a mobile CRM which work the same as their web-based CRM together to improve agent efficiency and help customer conversations flow seamlessly across channels.
Has over 500+ public apps and integrations available in their marketplace. App Categories include Productivity & Time-Tracking, IT & Project Management, and many more that can fill in your corporate needs.
Now that you have this information it's up to you to choose which one of this CRM software has its functionality more aligned to your own business.
Don't forget to reach out to us, in case you need help to identify which customer relationship management software works better for you, we are more than happy to help.