The digital age has transformed how businesses grow, gain new contacts, and nurture leads. Implementing a digital marketing plan is no longer an option, but it's vital to keep you competitive in today's fast-paced world.
In this past decade, we have witnessed an unrelenting increase in online searches for goods and services. What started out as spotty dial-up connections, sparse information, and slow, inefficient data has quickly made way for lightning-fast LTE smartphones, abundant free WiFi, and more information than ever embedded in the digital landscape.
Your future customers are online and will continue to avail themselves to digital directories like Yelp, social media platforms, and search engine results to get information. Any business that wants to succeed in this new era needs to start riding the digital wave.
In 2018, customers are consulting print media less and less. Traditional resources such as phone books can be outdated just a few months, or even weeks, after publication. After all, businesses change ownership, names, locations, and contact information constantly. So how are your customers finding you in the digital age?
More often than not, they are finding you through online searches on a mobile device.
The primary way customers are finding you in 2018 is through an online search on their desktop or smartphone. According to SmartInsights's 2018 Search Engine Statistics, 3.5 billion people worldwide search for information on Google daily. What search engines are your customers using?
As you can see, Google is the giant on which shoulders you want to stand on if you want your business to grow. However, having content on YouTube and other social media platforms collectively can make your business visible to around 6.3% more internet searches. This number is only bound to increase as the typical user already spends 116 minutes on social media daily.
Every year, more people are getting smartphones. According to the Pew Research Center, right now, 77% of Americans own smartphones. This is not just Gen Z and Millennials. GenXers and Baby Boomers are hopping on board. 89% of Americans between the age 30-49 have a smartphone, while 73% of individuals between the ages 50-64 own a smartphone. Seniors are also joining in on the fun with 46% of the 65+ having the internet at their fingertips.
According to the aforementioned statistics from SmartInsights, mobile searches on Google have finally overtaken desktop searches in the United States. To keep up with the needs of your customers, you need a reputable online presence that draws your customers to you.
What exactly are these customers searching for? It could be the answer to a simple question like finding the capital city of a country. But if they're looking for a cupcake vendor or an outstanding lawyer, what factors play in their decision-making process? What exactly do they want from you?
We've tallied the results down to three main needs:
The way that customers are looking for you is directly tied to their needs. Here are the 3 ways that users are looking for your help in the 21st century.
Many business relationships start with a humble internet search. Someone who has a need or problem enters a query into Google, such as " Fix broken dishwasher Alexandria VA". In a second or two, they will see a list of websites, videos, and or blogs with content that ranks highly for the keywords they entered. From these results, the customer can consult any blogs, videos, infographics, and other forms of data that arise in hopes of finding a solution to their problem.
You want to be the one who answers their question. This means you need great content. There's plenty of competition out there for the keywords you want to rank for, but showing up on the first page of an internet search is vital when 75% of users won't go past the first page of Google.
When a customer comes to you on their own accord, it's called inbound marketing. It's inviting and less direct than methods like cold calls or direct mail.
Consumers are looking for businesses that care about them. This means that they need great customer service. Here's what you can do to offer your very best online.
Be responsive. Engaging with all your contacts matter because it shows that you're not a distant company that doesn't care about its customers.
Be Transparent. They want to build a relationship of trust. More customers than ever are looking for authentic businesses without the glossy veil of corporate distance. Here are some examples of how you can present yourself authentically.
Use Targeted Content. When customers believe that you understand them, they believe you can help them with their problems. Content that directly relates to them generates this trust.
All the great content and customer service in the world isn't going to make up for bad products or business. Make sure that whatever you do exudes excellence. This goes from your image to every service you complete.
If you're not incorporating digital marketing into your business strategy, you're missing an important component that could benefit your company in the short and long term. As search trends become overwhelmingly digital, your future customers are going to find you online more than anywhere else.
Here are three ways your customers want you to help them in the 21st century:
Give Them Great Customer Service
At Gray Group International, we're a digital creative solutions agency that believes that everything we do starts with "why". We believe in the power of forming relationships to actualize marketing goals, focusing on inbound and content marketing.
Our team of fearless risk-takers will create a marketing and promotional plan that is unique to your brand, from the web design to the personalized text message campaign. Together, we can explore new ways to reach prospective leads in the digital landscape.
Call us today for a complimentary consultation to learn about how we can help you reach your target audience, nurture leads, and grow your business. Let us do the heavy lifting while you propel your brand into a bright future.