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7 Ways to Keep Employees Engaged While Creating a Culture of Giving

Tiago Santana
Nov 3, 2019 1:51:20 PM

It's no secret…

Remote work is increasing worldwide at an unprecedented rate.

“Success is proportional to the degree to which you let people stay in their pajamas” - Dharmesh Shah, Co-Founder and CTO of HubSpot

Coming from a family business in the HVAC industry, it took me a bit to understand this perspective.

After adopting it, I couldn't agree more with Dharmesh. 

If you haven't caught the drift, I encourage you to realize that the workplace is changing and it will continue to do so as we adapt to the increase in technology and the change in jobs for the modern day workforce.

The idea of organizational culture is an important one when creating a modern day corporate culture.

Even though the "office" is changing, companies have a responsibility to understand the impact that leadership decisions make on positive work culture.

In this blog I want to cover important topics for you to keep in mind while you unpack how to build a strong culture in your organization.

Before you keep reading, I ask that you consider what ways you are choosing to impact people's lives in your company.

The leading companies understand that creating a positive culture in the work environment is no easy task.

There is so much to consider:

  • How can my organization focus on creating a culture of giving in the workplace?
  • What are our core values?
  • How does our company give feedback?
  • How do our employees adapt to culture change?
  • Are the managers in the company promoting a positive culture with constructive feedback and collaboration?
  • How do we increase productivity while promoting a learning culture?
  • Is our company focussed on diversity and inclusion?
  • How do we embrace innovation?
  • What opportunities do we have when considering employee retention?
  • What can we do to improve communication about ideas?

As you can imagine, I can sit here and list out an endless list of questions that a CEO or Chief Culture Officer may ask when considering how to improve culture in a business.

What has worked for us here at Gray Group international is promoting an environment of giving and collaboration.

We believe that GGI not only stands for Gray Group International, but we believe it also stands for Givers Gain Immensely.

In my opinion, creating a culture of giving in the workplace is the most important factor to a company's success with their employees in 2020.

Positive culture doesn't come from posting cheesy quotes on the wall or claiming to have core values (even though no one follows them.)

Positive culture comes from constructive feedback, an environment that focuses on listening to employee feedback and understanding how to make a positive impact on employee morale.

Here are 7 things you can consider in your company today to help keep your employees engaged while creating a culture of giving:

1. Encourage employee engagement.


Give people the opportunity to participate in the conversation. Challenge them to get involved and encourage them to challenge the status quo. 

When companies ignore their people, they miss out on important opportunities to remove friction from their growth flywheel.

Sometimes innovation can sprout from the most unique spaces and when you create an environment where people are looking to improve systems you unlock opportunities for growth that the average organization may never be able to tap into.

2. Hiring is a slow process. So is firing.

I've heard it said over and over again.

"Hire slow, fire fast."

But why?

I recently mentioned this to a colleague and she mentioned that she prefers the idea of hiring slow and firing slow.

Initially I was confused by the idea, but then I realized that there are many times where you may have the right people, but they may be in the wrong roles.

In order to increase employee retention you must understand how to increase employee engagement and to do so you must make sure that you have people in the right seats. 

I recommend giving employees the opportunity to volunteer and explore dynamic roles for opportunity to see if they are a better fit elsewhere. 

This allows team members to find a path for internal growth that aligns with their personal and professional goals increasing the rate of retention you have amongst your employees.

Everyone can bring value if looked at with compassion and inclusion.

3. Be open to receiving feedback.

Engaged employees most often mean well. They want to help the organization improve and its the employers responsibility to be open to receive feedback.

Feedback for opportunity is not an easy thing for most people. However, it's important to listen with the intent to understand and promote the use of one-on-one meetings for constructive feedback to be given.

During employee onboarding employees should be encouraged to share feedback and be given clear ways for them to contribute ideas, tensions, and opportunities for improvement.

When leaders are unwilling to listen to feedback they are ignoring potential opportunities to impact organizational growth.

4. Promote a healthy work-life balance and a healthy work-life integration.

People have lives outside of work.

I hate to break this to you if you are one of the thousands of business owners who forget that you employees are people too.

With families… 

...and friends…

…. and hobbies, and things that they engage with outside of your organization that fills their cup.

As you consider how to create a culture of engaged employees who promote a giving culture, you want to remember that it's important that the company gives their people enough time and flexibility to enjoy the precious moments in life.

This is where work-life integration comes in.

There are moments where an integration between work and life helps increase flexibility and productivity.

When people have their needs met they are more likely to have positive performance.

Creating specific opportunities for employees to find work-life balance while also considering how they can integrate their work into their life allows people to maximize their gifts and talents and bring their very best to the work they do with your company.

5. Create plenty of opportunities for employee volunteering.

When employees have easy and accessible opportunities to volunteer both in and outside of the organization they are able to associate company engagement with a work culture that promotes the employees to serve others and give.

There is a positive spillover effect that happens when employees can and want to volunteer in moments of need or in opportunities to serve.

You'll be surprised by the results and I encourage you to comment below with some ideas that you and your team come up with.

6. Create a kick-ass onboarding process.

New employees are fresh and experience the greatest opportunity for positive impact on work culture.

During the first few weeks at your company is when new team members will set the tone and understand the rules of engagement within your company. 

This is your time to shine and set the standard. 

In the onboarding process it is important to get employees aligned about core values, company culture, and how to give feedback to members of all levels of the organization.

Allow your on boarding process to be a direct representation of your work environment and the work culture in your company.

Keep in mind that the process is an iterative one. Create a process that evolves and improves as your company grows.

7. Have fun.

I'm serious.

Not enough companies pay enough attention to the role "fun" has in promoting a culture of engaged givers. 

This is number 7 on my things to consider when you want to keep your employees engaged while creating a culture of giving.


Because people want to feel good and have a good time

Especially at work.

I was at Chick-Fil-A the other day and I couldn't help but ask why the young man collecting payments at the drive through was running back and forth while the line was stuck waiting for food orders to be given out at the window ahead.

I stopped and asked him why he was running rather than just waiting for cars to catch up to him.

"It's more fun this way," he said.

It was a bit of an epiphany, but little did this young guy realize that he was truly onto something.

Often companies who have more fun find themselves experiencing higher levels of productivity.


So as you continue your search for ways to promote a positive company culture and make decisions in your organization that make a positive impact in the lives of people in your company, I encourage you to consider how companies who focus on giving typically find themselves experiencing a stronger company culture and how that can impact your organization in the long run.

Gray Group International focuses on helping companies curate the missing WOW moments in their growth flywheel.

If you're looking for help aligning your sales, marketing, service, people, and technology, we may be the secret sauce you've been looking for.

Let us help you help you prepare for the future of organizational culture.

If you have any questions about creating a culture of giving or if you're interested in learning more specifically about how we help companies grow better, reach out to us today! 


Did this answer your questions?

Leave a comment below with your thoughts, questions, and expert tips. 

I'd love the opportunity to connect with you via Zoom video to talk about what's working well at your company relating to growth for sales, marketing, service, people and technology. 

Help me find my "WOW" 

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