It's a great idea to partner with a digital marketing agency in 2019.
I'm not saying this only because I get the awesome opportunity to lead a talented group of people at one of the world's fastest growing marketing agencies.
I am saying this because I truly believe there are great benefits in hiring a marketing agency to help your business grow.
A few things I always like to consider when thinking of the benefits of hiring a digital marketing agency are:
There are many reasons why hiring a group of growth hackers can benefit any company in today's digital landscape.
What do you look for when hiring a digital marketing agency?
If you're reading this, chances are you're already on track to grow better and know that an agency can help you do just that.
Here are 6 qualities I believe all top digital marketing agencies share:
I find that the top agencies are full of resources and know how to use them wisely. When hiring a team to help you growth hack your business you want to make sure that they are capable of acting with agility and understanding information at a fast rate.
Messages are moving faster than ever today and having an agency that knows how to get the top stories, content, information, and the latest news the quickest is really helpful.
Not only that, when it comes to things like Conversion Rate Optimization, Search Engine Optimization, Landing Page Optimization, Pay-Per-Click, and Online Strategy, being able to know where to find the information that you need to fill that gap between the problem and the solution, is really helpful.
If I were to hire an agency to help me grow my business today I would really make sure I understand what they do and how they go about doing it. This includes understanding, what tools their using, what approaches they have for their strategies, and what their ideologies are on learning.
I'm proud to be a part of an organization that fosters growth and learning, but I am aware that still many people fail to see the value in developing the people who help make their company flywheel spin with tremendous momentum forward.
"CFO asks CEO, “What happens if we invest in developing our people and then they leave us?”
CEO: “What happens if we don’t, and they stay?” ~Peter Baeklund "
I think the best way to lead is to give people what they need to thrive and then get out of their way.
Regardless of the company structure, I believe that the best agencies (I'd argue that this applies to most businesses) have a clear understanding of who is responsible for what part of the greater whole.
When you work with a team that has a foundation built on trust and solid professional and personal relationships, you know that you are working with an organization that you can trust and count on to produce powerful results.
WIthin an organization, once trust is established, it's important that everyone has a clear understanding of their role.
When working with a digital marketing agency, make sure to ask them about how they are structured and what the roles are of the people who will be helping you through your onboarding process, auditing, account managers, and most importantly an understanding of who will be doing the work that will get you the results that you pay for by hiring a digital marketing agency.
Top agencies like Gray Group International, have clear roles and the skills needed to analyze, detect, and deliver on the most complex online presence issues.
When an agency only works with a hyper-specific niche, I find it troublesome because you may be missing out on a huge opportunity.
Let me explain.
As a business and business owner, you are responsible for being an expert in your industry. For example; if you are in the HVAC industry, then you are responsible for understanding the complex problems that someone may face with their ac system. If you're a garage repairman, you may understand the complexities of fixing a garage.
Agencies help businesses grow online. The web is this incredibly complex and ever-expanding space. It's not an easy endeavor to understand how to solve complex challenges when you limit how you look at problems.
The best agencies, learn from all industries, from all approaches, and make everything in their organization a learning opportunity.
If you're hiring an agency, you may want to ask them about their recent improvements to their workflows and strategies. How are they learning from themselves and others? Ask your experts what they are doing to be thought leaders in this complex digital landscape.
Chances are if your agency isn't showing up on the first page of Google, they probably won't be able to get your business there either.
We hear so much about B2B (Business to Business) and B2C (Business to Consumers) when it comes to nearly any industry. Whether you find an agency that focuses on one, the other or both is up to you. If you follow the qualities above, this doesn't really matter as much. Find an agency that you feel can help you showcase your expertise.
In 2019, what I think is much more important than B2B or B2C is how the agency understand B2E (Business to Employee) and B2W (Business to World).
Agencies who understand culture, how to create it, how to share it, and how to make it contagious energy in the professional environments are a huge WIN. In order for an agency to help another business with their employees, they must have a strong company culture themselves.
B2E (Business to Employee) is understanding what the people of a business need, how to support them, and how to help them foster an environment that helps them thrive. People buy from people, not businesses.
Next, B2W. Agencies who understand the impact that branding and marketing are having in the world with things like virality and cancel culture, it's more and more important that we unveil the curtains and raise responsibility to the impact the things we as human species are creating have on the world we live in.
B2W is the commitment that businesses make to help the world and preserve this beautiful planet that we all share, regardless of where we come from, the language we speak, what we look like, who we love, or what we do.
The days of focussing only on the bottom line and forgetting what makes up the results seen are over.
If I were to hire an agency to help grow my business to earn more revenue and increase my bottom line, I'd hire a group of people who understood how to treat people well and how to create messages that positively impact the world around us.
Working with an agency is like a fun marriage. Agencies are fun, let's admit it. If you choose one that shares your vision about growth.
If an agency is only focussed on what's in it for them. RUN. It's important that it's clear to all key actors in your organization feel comfortable and believe that the members of the agency that is growth hacking your business share your vision for growth.
Being in alignment with your team helps you save time and money and helps you avoid wasted efforts.
When you are considering working a digital agency to help you increase the traffic, conversion rates, and revenue to your business, it's important you are confident that the agency understands what you do, who you are, and what your business is all about.
Some agencies will tell you that they can easily manage your paid media budgets, yet forget to fully understand the problem that you solve.
Before you know it, you have wasted your budget and didn't produce the results that you were originally intending.
Make sure that when you are looking for a company to help you grow that it is clear to everyone that it is important to make the necessary effort to make sure that the agency and your company can be in alignment about the strategy for growth.
As we continue the conversation about sharing a vision for growth, it's important that we not only understand where we are going but how we are getting there.
Many agencies will tell you that they can accomplish miraculous things. You'd be surprised at the "horror" stories I've heard about business owners getting promised results that never came.
If you're looking to grow your business online, it's going to take time and a lot of effort.
There is no quick pill, like losing weight. The secret formula is diet and exercise.
In digital marketing, the same thing. There is no magic button to make more customers come from your site.
This is why it's super important that when you are working with a digital marketing agency, the agency is clear about how they deliver results and how they measure results over time.
We are huge fans of tools like HubSpot and Databox to help make sure our customers have all the information they need to make the best decisions about how to navigate their company towards growth.
If you're looking to grow better, it makes sense to figure out what's working, what's not, and make adjustments in the right direction.
If you're unsure of the right direction to go, that's totally understandable.
Earning the prestige spots on the first pages of Google are reserved for those businesses who show authority and help users get the information they are looking for.
If you're thinking about hiring a digital marketing agency, I hope that these 6 traits helped you with a few more things to keep in mind while you are making a decision.
Many Small and medium-sized business owners don't know where to start when they want to get to the next level. Let's take 30 minutes to talk about your business, I'd love to help give you some value about how you can grow better online.